9th International Workshop for Technical, Economic and Legal Aspects of Business Models for Virtual Goods
incorporating the 7th International ODRL Workshop, 28 - 30 September 2011, Barcelona, Spain, in co-location with ODRL group meeting

Call for Papers

Virtual Goods + ODRL 2011 is organized by the IFIP Working Group 6.11 Communication Systems in Electronic Commerce and with the support of the German GI Working Group E-Commerce.


The evolution of the internet has fostered the rise of new digital businesses that provide Virtual Goods and Services. Examples include digital music portals, online gaming, social networks, and ebooks. These new virtual services have also led to alternative business models that have pushed the boundaries of technical, legal, business, and social norms. Virtual goods also drive new content and service management functions from remixing music, peer-to-peer publishing, digital licensing, collective preservation, and mobile distribution.

Technical approaches to protect the business models, through Digital Rights Management (DRM) systems, have polarised the community and questioned the traditional expectations for content consumption and sharing. Existing approaches have typically been proprietary and mutually incompatible and create "digital walled-gardens" breaking the openness of the internet. Copyright regimes have also been challenged as they try to decipher the implications of a frictionless virtual world over intellectual property and contract laws. Virtual Goods and Services need to support both open interoperable technical standards and be consistent to international laws and directives.

Business models for virtual goods need to be innovative, flexible, and agile to meet the dynamic market demands from users. Social implications are amplified with virtual goods and services related to privacy and digital control as they are pushed beyond traditional experiences. Virtual Goods and Services need to support a balance of interests between creators, distributors and consumers of digital content that cover both personal and economic interests.

The goal of this international workshop is to bring together experts, researchers, and users from the commercial, industrial, and scientific fields to discuss new research directions, assess methodologies, and share ideas and practical experiences in Virtual Goods and Services. We expressly welcome contributions from different fields, including computer science, economics, business, law, social sciences and other relevant disciplines.


Topics of interest include, but are not restricted to, the following aspects:

  • New business models of virtual goods
  • Peer-to-peer distribution systems
  • Web service infrastructures of securing virtual goods
  • Digital rights management: technical solutions, user acceptance
  • Content protection (watermarking, encryption, signatures)
  • Privacy and Data Protection
  • Audio-Visual Digital Preservation and Access
  • Rights and policy expression languages, esp. but not only ODRL
  • ODRL profiles and applications
  • Rights expression/policy models
  • Policy aware Web
  • Interoperability within rights expression/policy languages
  • Economic models of pure virtual environments (WoW, Second Life, Social Games, etc)
  • Underground markets: malware, copyright infringement, etc.
  • Digital libraries
  • Forensics of digital rights
  • Economic role of the actors
  • Impact on the society
  • E-culture participation
  • Social networks
  • Social commerce


4. Conference Proceedings and Publishing in the Web

Accepted papers will be printed in a Conference Proceedings Volume published by the Universitat Politècnica de Catalunya and distributed among participants during the conference.

Presentations will be published in the Web at http://www.virtualgoods.org/2011


General Co-Chairs:

Wojciech Cellary
Information Technology
The Poznan University of Economics

Rüdiger Grimm
IT Risk management
University Koblenz-Landau

Program Committee Co-Chairs:

Jean-Noël Colin
University of Namur, Belgium

Jaime Delgado
Universitat Politècnica de Catalunya (UPC), Barcelona, Spain

Local Organization Chair:

Jaime Delgado
Universitat Politècnica de Catalunya (UPC), Barcelona, Spain

Steering Committee:

Rüdiger Grimm and Jürgen Nützel

(with respect to Virtual Goods long-term: responsible for continuity of Virtual Goods workshops beyond 2011)

6. Program Committee

Alapan Arnab, T-Systems, South Africa (PC co-chair)
Borka J. Blazic, University and Jozef Stefan Institute, Ljubljana, SLO
Nathaniel Borenstein, Mimecast, Greenbush, MI, USA
Karlheinz Brandenburg, Technical University Ilmenau, DE
Wojciech Cellary, The Poznan University of Economics, PL (General co-chair)
Jean-Noël Colin, University of Namur, BE (PC co-chair)
Jaime Delgado, Universitat Politècnica de Catalunya (UPC), Barcelona, ES
Jana Dittmann, Uni Magdeburg, DE
Ed Gerck, Safevote Inc., San Diego, CA, USA
Ruediger Grimm, University of Koblenz-Landau, DE (General co-chair)
Susanne Guth, Vodafone, DE
Berthold Hass, University of Koblenz-Landau, DE
Thomas Hess, University Munich, DE
Renato Iannella, Semantic Identity, AU
Peter Kropf, Université de Neuchâtel, CH, and Université de Montréal, CAN
Deepa Kundur, Texas A&M University, USA
Kia Ng, University Leeds, UK
Juergen Nuetzel, 4FriendsOnly.com AG, Ilmenau, DE
Günther Pernul, Uni Regensburg, DE
Alexander Pretschner, Fraunhofer IESE and University of Technology Kaiserslautern, DE
Frank Stoll, UBS, Zürich, CH
Herwig Unger, Fernuniversitaet Hagen, DE


June 13, 2011

Full papers submitted

June 30, 2011

Notification of acceptance

July 15, 2011

Print-ready papers due

September 28, 2011

ODRL Working Group Meeting - Barcelona

September 29-30, 2011

Virtual Goods Workshop - Barcelona

Text only: http://www.virtualgoods.org/2011/VG2011_CfP.txt


WG 6.11


Gesellschaft fuer Informatik e.V.
Working Group ECOM